Campari is a contemporary classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous alcoholic beverages around the world. Campari is an alcoholic aperitif obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its distinct colour, aroma and flavour, Campari has always been a symbol of passion - passion that expresses itself in terms of seduction, sensuality and transgression. These are the values that have made the Campari brand famous throughout the world.